The genesis
Chapter 1: Envy
Offering new gravel events. In the mind of Julien Bouille, the founder, the concept is clear and he has no doubts. He's determined to create the best gravel-racing experiences in dream destinations, and to share the pleasure of his experiences with customers of all backgrounds and abilities.
Chapter 2: The obvious
Why Aurora? The word "Aurora" comes from Latin and means "dawn". According to Julien, dawn is the most magical moment of the day for us enthusiastic cyclists, the moment that marks the start of a new adventure.
Chapter 3: Surround yourself
A project of this scale requires a great deal of strength and a wide range of skills. Julien quickly decided to surround himself with the most experienced people in the field to ensure the success of the Aurora series.
Chapter 4: Vibrate
To live experiences and remember them forever. To live each day to the full and share it with you. That's what our events are all about!
Chapter 5: Converting
Finally, to show that cycling is a great way to travel and bring people together. And what better way to do this than on a gravel bike!
Express bio: Julien Bouille
Swiss by birth and heart, Julien also loves discovery and adventure around the world. An accomplished cyclist, he has an insatiable appetite for cycling projects! A born organizer, he created his first event at the age of 14. This was followed by a succession of wakeboarding, multisport raid and ultra road cycling events. Today, the GRAVEL chapter begins!
